Holt Renfrew Calgary Fall 2009 Fashion Photography - Part 1 of 3

Holt Renfrew's new store in Calgary decides do a spread in a local magazine

Many Calgary women are pretty stoked about the opening of the new Holt Refrew Calgary. Being in there a few times myself, I can certainly understand why. A local magazine was looking to photograph some of their Fall 2009 fashions in a 6 page spread. Holt Refrew agreed that I should be the guy to shoot it and off we went. Much of the fashion photography I shoot is raw, meaning there is little manipulation done to it. This creative however, was a bit of fun and gave me a chance to flex some photoshop muscle and do a bit of design. It's one of the main things I love about fashion photography (especially editorial) is the chance to experiment with both light and post treatments.