Lookbook Photography for Lara Presber Summer 2010 - by Noah Fallis Part 1 of 3

Every Fashion Designer needs a Lookbook

An online lookbook is an essential tool in a fashion designers promotional arsenal. However, when Lara and I shoot together I can't stick to just a normal lookbook standard. I am compelled to experiment with lighting and showcase selected garments with normal fashion photography. When this happens Lara gets exactly what she needs from the photo shoot, plus a number of pictures that may be used in magazine editorials (don't worry Spencer/Bill, I'll let you know) should they need to feature a Calgary fashion deisgner. It's a win-win.